Purpose Logos

Brand guidelines & application prototyping

The Purpose logo is available for use in 3 different variations. Each for a specificĀ use. A full-color logo, black, and a white each for single color usage.

Purpose Brand Color

The Purpose palette includes 4 primary colors. Purpose Red creates the strongest association to the Purpose brand, while accent colors provide additional depth to branded materials.





Lovelo Bold

Baskerville Regular

Purpose App

The Purpose App design is a fluid concept along with an easy and simple design. The goal was to create linear processes for users to easily access their content at any time or place.

Skills used for this project

Product Design

With direction from the team.

UI/UX Design

UI/UX design from start to finish

Brand Design

From concept to execution.

Concept & Wireframing

From idea to concept. Tested and deployed.